Gene Ross has come a long way from his beginnings running a trophy shop in Philly. Time was, he had customers, clients and responsibility. Now all he has to do is stir up shit day-in and day-out. Really, that’s his one true gift; dispensing fresh manure with a vituperative skill that would make a Holstein blush.

There’s a long history of bad blood between Gene & I. For about two years, I, along with Paul Fishbein, Mark Kernes and a few of my close friends, were top-of-the-pops on the hit-list when Gene and Luke Ford were out to exorcise AVN from the adult business nearly a decade ago. Between the two of them, they did everything they could to wreck all of our lives (well, everything that didn’t involve more effort than simply typing up whatever nonsense popped into their pointy – or, in Gene’s case, well-carpeted – heads).

Luckily it became quickly apparent that both Gene and Luke were completely irrelevant and, like athlete’s foot, if properly treated (i.e. ignored), would go away. The first time I saw Gene in person post-fusillade was a few years later when he showed up to cover a Lauren Phoenix project I was shooting camera on. We said not a word to each other, and he didn’t mention me when he wrote it up. Since that time Gene and I have had an unspoken, tacit agreement to essentially pretend the other didn’t exist.

Until today.

This industry being the gossipy communal equivalent of Gladys Kravitz, Kylie and I got a few calls when Gene posted a juicy piece about a recent shoot that rented our place as a location. According to the article, Kylie – who Gene sez was banging John Strong on the side during that rental, even though she wasn’t in the movie – was not only bad-mouthing me and SexZ Pictures and just about everyone else in the industry, she was digging up little bits of gossip from 2001 to bitch about all over again.

There’s only one problem. It’s bullshit. Kylie wasn’t here. At all. She wasn’t evenin the county; hadn’t even slept here Monday night. She was in Rosamund, CA working on an Adam & Eve movie Gene claims I was directing (long-distance, apparently).

Audrey Hollander – who actually was here that day – even made a point of asking where Kylie was, and made me promise to tell Kylie she wants to work with her (Incidentally, Audrey, I passed it along and she blushed).

I would say I’m surprised by the foolishness of the whole thing, but I’m not. Style over substance has always been Gene’s trademark. His patience for fact-checking begins and ends at how much dust he thinks he can kick up with any given story. In that regard, I’m adding fuel to the fire by posting even this, but really, this isn’t a response to Gene. It’s to those of you I’ve been telling for years not to believe ANYTHING posted on Gene’s site.

It’s myth. It’s fantasy. You’d have better luck trying to catch a leprechaun or believing in unicorns. Here’s an example of something posted – at length – shouted from Gene’s digital soapbox that is patently, demonstrably, and easily proven to be untrue. There are more than a dozen people from two different sets who can be contacted to verify that it didn’t happen.

It’s not just a lie; it’s a stupid lie, bordering on retarded. That doesn’t make it unique among Gene’s postings, it simply makes it one of the rare occasions where it’s a black-and-white fact that can be proven.

So for those of you who love to believe Gene’s happy crap, let me give you a quick primer on a man I worked with for years (I would never claim to “know” Gene as I believe Gene fancies himself to be dark and unknowable, and goes to great lengths to create his public persona).

First off, there is no “Grand Vizier.” He’s a front. A blind. A convenient fiction to allow Gene to shit on people who consider Gene to be a friend while maintaining plausible deniability. He did it in his final months at AVN when he was feeding gossip to Luke Ford (go back and look up the posts from “Clemenza”), and he did it again to Rob Black and Tom Byron when he got bored at Extreme Associates and starting posting inside gossip from there as retaliation when they began to shut him out (don’t take a viper unto your bosom, boys). This is Gene’s S.O.P. Don’t fall for it.

Also remember, no matter who you are, Gene is not your friend. Gene used to expound at great length about how no one in this business is really your friend,everEveryone is out to get you all the time. Y’see, Gene has this romantic notion of himself as the hard-boiled newsman from a Dashiell Hammett novel who sees friends as luxury detrimental to honesty. To Gene, people are a commodity, nothing more. It always made me feel slightly sorry for Gene because truly I’ve never met anyone as utterly alone as he is.

Lastly, always remember that, to Gene, accuracy is nothing but an impediment to drama, and truth is a flawed concept suitable only for lesser mortals. I can’t tell you how many times Gene came out of his office at AVN with some piece of gossip, giddy with the prospect of calling the target to get their side, knowing it would set off a flame war (before anyone had coined that term) he could dine out on for weeks.

Gene’s greatest – perhaps his only – joy in life is setting people at each other’s throats and sitting back to watch the furor grow. For him there is no greater pleasure than instigating and nurturing ill-will. If you’ve been slandered on Gene’s page, I encourage you not to write to him in response. As long as he can get a rise out of you, he will never, ever stop. For that reason, you won’t see thisincident mentioned here again.

If you must respond – and I felt this occasion was worthy – do it like this. You see, I copyright this blog, and since Gene makes income from his site, he can’t cut and paste this and claim fair use. If he uses it without my permission, I can force him to take it down, and if he doesn’t, I get to sue him and his hosting company.

Winner!

The most he can do if you follow suit is link to you, which means you know you’re getting your side of the story out there. And really, that’s the point, right? If you can’t ignore it, at least you can control it.

I also recommend a hearty dose of what I’m doing right now: shake your head and laugh.

One Response to Gene Ross: Head Completely Up His Ass… Again…

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