When Batman v Superman made far less than expected, there was a chorus of breast-beating from Warners execs that the 27% Rotten Tomatoes score was responsible (because the answer can never be, “Well, we released and utter pile of dogshit, so…”) When Suicide Squad did even less, the same complaints were heard. Other studios who also floated massive turds into theaters chimed in.

With Justice League, it’s plain that Warner Bros reached some kind of… accommodation… with Rotten Tomatoes. The site hid JL‘s score (currently at 40%) behind it’s own new, unwatchable film review show streaming on Facebook until this morning. Even more telling, despite the fact that reviews range from “Well, it sucks less that BvS,” on the good end to the Vanity Fair and Telegraph reviews on the bad end, the Rotten Tomatoes “capsule review” that was posted until the score became visible seemed to only be drawing from the better reviews.

Is it possible the people at RT don’t understand that continuing to do this will likely damage their (perhaps undeserved) brand beyond recognition? Guess we’ll find out.

One Response to The Tomato is Rotten

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