Rotten Tomatoes

When Batman v Superman made far less than expected, there was a chorus of breast-beating from Warners execs that the 27% Rotten Tomatoes score was responsible (because the answer can never be, “Well, we released and utter pile of dogshit, so…”) When Suicide Squad did even less, the same complaints were heard. Other studios who also floated massive turds into theaters chimed in.

With Justice League, it’s plain that Warner Bros reached some kind of… accommodation… with Rotten Tomatoes. The site hid JL‘s score (currently at 40%) behind it’s own new, unwatchable film review show streaming on Facebook until this morning. Even more telling, despite the fact that reviews range from “Well, it sucks less that BvS,” on the good end to the Vanity Fair and Telegraph reviews on the bad end, the Rotten Tomatoes “capsule review” that was posted until the score became visible seemed to only be drawing from the better reviews.

Is it possible the people at RT don’t understand that continuing to do this will likely damage their (perhaps undeserved) brand beyond recognition? Guess we’ll find out.

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Will: Sharon, the NEA is a loser. Yeah, it accounts for a penny out of our paycheck, but he gets to hit you with it any time he wants. It doesn’t cost money, it costs votes; it costs airtime, column inches. You know why people don’t like liberals? Because they lose. If liberals are so fucking smart, how come they lose so goddamn always?
Sharon: Hey!
Will: [to Lewis] And with a straight face, you’re gonna tell students that America’s so star-spangled awesome, that we’re the only ones in the world who have freedom? Canada has freedom, Japan has freedom, the UK, France, Italy, Germany, Spain, Australia, Belgium has freedom. [laughs] So 207 sovereign states in the world, like a hundred and eighty of them have freedom.
Moderator: Alright–
Will: And yeah, you, sorority girl. Just in case you accidentally wander into a voting booth one day, there’s some things you should know, and one of them is, there’s absolutely no evidence to support the statement that we’re the greatest country in the world. We’re 7th in literacy, 27th in math, 22nd in science, 49th in life expectancy, 178th in infant mortality, 3rd in median household income, number 4 in labor force, and number 4 in exports. We lead the world in only 3 categories: number of incarcerated citizens per capita, number of adults who believe angels are real, and defense spending, where we spend more than the next 26 countries combined. 25 of whom are allies. Now, none of this is the fault of a 20 year old college student. But you, nonetheless, are without a doubt a member of the worst period generation period ever period. So when you ask, “what makes us the greatest country in the world?” I don’t know what the fuck you’re talking about. Yosemite? [Pause] We sure used to be. We stood up for what was right. We fought for moral reasons. We passed laws, struck down laws for moral reasons. We waged wars on poverty, not poor people. We sacrificed, we cared about our neighbors. We put our money where our mouths were. And we never beat our chest. We built great big things, made ungodly technological advances, explored the universe, cured diseases, and we cultivated the world’s greatest artists and the world’s greatest economy. We reached for the stars, acted like men. We aspired to intelligence, we didn’t belittle it, it didn’t make us feel inferior. We didn’t identify ourselves by who we voted for in our last election. And we didn’t… we didn’t scare so easy. We were able to be all these things, and to do all these things, because we were informed. By great men, men who were revered. First step in solving any problem is recognizing there is one. America is not the greatest country in the world anymore. [Pause] Enough?
— WIll McAvoy (Jeff Daniels), The Newsroom